Painstakingly designed with our Italian tailors to provide the perfect fit. A modern take on the traditional mac, a timeless silhouette built to last, hand finished in Italy. Made with Loro Piana’s storm fabric, the best natural water and wind repellent fabric from Italy’s leading luxury fabric house.
When it comes to sourcing the best fabrics, Loro Piana's know-how is unrivalled since 1924, supplying most of the world’s leading fashion houses with the best natural fabrics.
We knew that the flagship jacket of our range had to be the best going, and made in conjunctuon with Loro Piana offers the best in terms of quality, versatility and look
Enter the fruits of our labour.
All of our Italian outerwear and jacketing is tailored to fit true to size. If you are an M or L with your usual brands and like wearing oversize we’d advise an M for a tailored fit.
Wasted Talent was born on a late summer’s evening in the South West of France. A conversation after the flowing of the vinos that habitually doth flow in this part of the world. A conversation born out of frustration of the lack of innovation in the surf and skate scenes across Europe. The need for a common space for brands and products that we believed in. Put simply, you need clothes and accessories you can wear from the beach to the bar and beyond and not look like a total kook in the process. Quite the opposite in fact. We made a magazine and a store and we hope you like it. Click for more Wasted Talent