Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder.
Former is an apparel brand that has worked to harness the creativity of four of the most influential board riders of our generation. After years of being at the disposal of large, disconnected companies, Dane, Craig, and Austyn are out to create the brand they want to ride for, and the clothes they want to wear. No big corporations, no cringe worthy ad campaigns, just hardcore surfing and skateboarding with a heavy dose of style.
Former, now available in Europe and Worldwide via Wasted Talent.