T.C.S.S’s premium image is the perfect addition to our stable of emerging surf and lifestyle brands across the European continent. We’ve long been fans of the brand through its amazing product, imagery and positioning. It’s a pleasure to represent it along side our current brands, building increased synergy across the portfolio for both the retailer and consumer.
Starting from this Spring 17 collection, integrating the brand into our established strategy of servicing existing doorways in the best possible way whilst selectively opening new accounts across EU will be a key part for the brand’s continuing success. T.C.S.S has opened some new doors for us and will also benefit from being levered into our extensive sales networks across the continent.
Through our in-house marketing agency we’re really exciting about better marketing the brand and product through trade, direct and online marketing, increasing brand awareness with the consumer and driving sell-through for our valued retailers. T.C.S.S will also be one of the first brands to benefit from our new distribution platform in partnership with Olatu in the Spanish Basque country, solidifying our support for the continental market and easing worries about the potential market impact that Brexit may bring.
Through the additional revenue stream the brand will bring we are able to further invest into our resources and financial position providing exceptional service of our existing brands of Afends, Epøkhe, Slowtide and Octopus. Welcome to the Wasted Talent family T.C.S.S.
Photography by Kai Hunter