Founded in 1971 by Craig Sugihara, the Town & Country Surf Shop was born from-and continues to be driven by-the needs of the surfer. As can be seen in their iconic yin and yang logo, T&C’s foundational ethos is rooted in balance. Whether Craig is shaping boards or looking after the Hawaiian surf community, he makes sure T&C’s dedication to quality, pursuit of innovation, quality materials, and passion remains at the forefront of everything they do.
After all these years, T&C remains owned and operated by Craig, the original founder, whose grom-like stoke lands him regularly in the lineup or around the island enjoying the friendships that only a life dedicated to surfing can provide. In honor of T&C’s 50th anniversary, Vans worked closely with Craig to uplift T&C’s rich heritage, while still giving a progressive nod to the future of surf culture by offering new spins on classic colour combinations, checkerboard accents, and the gradient fades that the brand has become famous for.